The letting platform where AI runs the tenancy and your team runs the business
Any platform can claim to reduce admin. Goodlord is building the layer that does it. Across the whole lettings journey, it knows what should happen next, makes it happen, and protects everyone by default, with your team in the driving seat.
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Outcomes
Everything you need to let without limits
From referencing and deposits to rent protection and payments, our technology streamlines your processes, boosts efficiency, and creates a seamless experience for agents, landlords, and tenants.
Solutions
Bring everything
under one roof
By centralising your workflows, you can reduce double data entry, improve visibility, and stay compliant.
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How it works
From clicking through software to directing AI
+Six years of legislation have moved more risk onto agents, and today most of that risk is managed one click at a time. Goodlord connects every stage of the tenancy in one system, so AI can run the routine, rule-bound tasks on its own and your team's time goes to the calls only a person should make. Compliance is built into the flow, not checked after it.
Benefits
Needs something to go here
Goodlord payments allow you to do more with less by removing the busywork from rent and deposit collection.
Why Goodlord
Outcomes, not homework.
You didn't get into lettings to become an AI developer. You want the reference back, the contract signed, the rent in. Goodlord handles the complexity behind the scenes, so the technology shows up as results, not as another thing to learn.
Additional services
Protect your landlords and connect your tech stack
The Goodlord platform also offers referencing and rent protection. Plus, an ecosystem of the UK's best PropTech partners enables end-to-end tenancy management.
Tenancy process
One AI layer across the whole tenancy
We start with tenancy progression, where the queue is longest, and extend across property management and accounts.
FAQs
Frequently Asked Questions
What is Goodlord?
Goodlord is an all-in-one lettings platform that helps agents manage referencing, contracts, payments, and compliance - streamlining the renting process for agents, landlords, and tenants.
Is Goodlord suitable for all types of agencies?
Yes. Whether you’re a small independent or a large multi-branch agency, Goodlord’s flexible platform scales to your needs while simplifying processes across all tenancies.
How does Goodlord save time for agents?
By automating repetitive tasks like referencing, contract generation, and payment tracking, Goodlord reduces manual admin, freeing agents to focus on customer service and business growth.
How does Goodlord help with compliance?
Goodlord integrates legal safeguards and compliance checks throughout the lettings process, including Section 13 notices, ensuring agencies stay up to date with regulations and reduce risk.
How secure is the platform?
Goodlord uses robust security measures, including encryption and secure data storage, to protect sensitive tenant and landlord information. This ensures compliance with GDPR and adherence to industry best practices.
What integrations does Goodlord offer?
Goodlord connects with leading PropTech providers for insurance, utilities, and other services, creating a fully connected ecosystem to manage the entire renting experience in one place.
Can I manage payments through Goodlord?
Yes. Goodlord handles deposits, move-in monies, and ongoing rent payments, ensuring funds are tracked securely while reducing admin.
Can tenants use Goodlord directly?
Yes. Tenants can submit references, sign contracts, and make payments digitally, creating a smooth, paper-free experience that speeds up moving in.
What support is available?
Goodlord provides expert guidance, onboarding support, and responsive customer service to help agencies get the most from the platform and resolve any challenges quickly.
How is AI used in the Goodlord platform?
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AI is changing what software does. It used to help you with the work; increasingly it can do the work. Goodlord is building towards a platform that handles the routine, rule-bound tasks in a tenancy on its own, inside compliance workflows that codify the Renters' Rights Act, with your team approving anything that needs judgement. Today, AI powers identity verification, fraud detection and financial data processing in referencing, and Tenancy Talks lets tenants ask questions about their contract in plain language. More is in development, and we'll always be clear about what's live and what's next. |
Testimonials
What our customers say
Kyle Nelson
Director of Sales and Lettings
“Overall, it’s user-friendly and speeds everything up. The biggest thing is turnaround time on referencing. For lettings, speed is everything, and Goodlord as a platform - there aren’t many that come close to it.”
Samuel Fitz-Hugh
Co-founder
“In the peak of our business in the summer, we process between 160-200 tenancies in a month. Even in the quieter periods, we’re still doing 50-70 a month. We do all of that with two administrative staff who progress all of those tenancies. Delivering that volume wouldn’t be possible without the Goodlord platform.”
Tom Pawley
Lettings manager
“Overall, I think we save a good hour or two on every tenancy - from chasing, phone calls, paperwork. Over a month, we’re probably saving 40–60 hours. We’ve avoided having to have administrators and instead focused on having more negotiators. We were probably using four or five different suppliers for different things beforehand.”