Goodlord business case toolkit
Goodlord ROI calculator
Find out how much time and money your agency could save by automating tenancy admin with Goodlord.
Estimate your return with Goodlord
Find out how much your agency could gain by moving to Goodlord, from time saved, product commissions and referencing you no longer pay for.
Your agency size: Mid-market
Fully loaded staff cost £20.00/hr. Goodlord takes admin to about an hour per tenancy, saving 4 hours each. Your Goodlord cost is £62.28 per tenancy at this size.
Estimated net annual benefit
£0
Time saved, referencing saved, and revenue and commissions earned, less your Goodlord cost.
Plus compliance risk across your book
£0
The estimated compliance exposure Goodlord helps you manage across your tenancies. Shown as context, and not included in the net benefit above.
How these figures are worked out
Size segment. Based on tenancies per year: micro 36 to 50, small 51 to 100, mid-market 101 to 500, enterprise 501 and above. Platform and referencing pricing vary by segment.
Admin time saving. Goodlord brings admin to about an hour per tenancy, so the saving is the time you spend now less that hour. We apply a 75% recapture rate, the top of the 50 to 75% range typical for time-saving tools, since not all freed time converts to recovered cost.
Staff cost. Salary divided by 1,950 working hours, plus a 30% uplift for employer National Insurance, holiday and pension. A £30,000 salary is about £20 an hour.
Referencing. Goodlord includes referencing, so we count the cost you no longer pay elsewhere: two references per tenancy, priced by segment from £15 for micro down to £10 for enterprise, reflecting market rates by scale. Pricing to be confirmed.
Rent protection revenue. Revenue you earn by providing rent protection to your landlords, based on what you charge them for the service with Goodlord's insurance cost removed. This is not a commission Goodlord pays you: you are the policyholder and earn a margin on the service. We use an average of £117 per policy, on a 26% attach rate, both drawn from Goodlord's own performance data. This is the largest single line in the estimate.
Other commissions. Tenant liability insurance at 4.2% attach, broadband at about 10%, and guarantor at 1%, each paying Goodlord's standard commission per sale.
Goodlord cost. Per tenancy per year, by segment (FY27 pricing): micro £65.04, small £63.72, mid-market £62.28, enterprise £56.88.
Compliance. Shown as total exposure across your book, not as a saving: an assumed 5% of tenancies carrying a breach, valued at £3,000 each, the starting point for a first breach under the Renters' Rights Act. Penalties rise to £7,000 and up to £40,000 for repeat or serious breaches. Figures to be confirmed against primary sources.
Based on your results, here's what to do next:
-
Share this checklist with your CFO or agency owner alongside the Cost of inaction guide.
-
Run through the Agency readiness checklist to see where your agency stands and where the biggest gains are.
-
Work through the Business case builder to put your own numbers, from the calculator, behind it.
-
If you’re not sure it’s the right time, the Cost of inaction and the Cost of one missed step will help you weigh up the cost of waiting.
-
For any concerns, the Stakeholder FAQs and First 90 days guide address questions about disruption and day-to-day use.
-
If you’re comparing options, use the Platform comparison to weigh Goodlord against the alternatives.
Want to talk it through? Speak to your Goodlord contact to book a personalised demo here.