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We are Goodlord

Group of people collaborating and celebrating together, shown smiling, laughing, and working in a team environment, representing a positive and inclusive workplace culture.
At Goodlord, we believe renting a home should be simple, transparent, and stress-free for everyone involved. That’s why we’re on a mission to transform the way people let and rent properties — building better experiences for agents, landlords, and tenants alike.

About us

Welcome to Goodlord — making renting better, for everyone

Founded with a vision to modernise the rental process, Goodlord brings together technology and service to remove unnecessary paperwork, speed up transactions, and create peace of mind so agents can focus on growing their businesses. From referencing to tenancy agreements, payments to compliance, and insurance to broadband, we provide a seamless platform that makes renting easier from start to finish.

But we’re more than just technology. We’re a team of passionate problem-solvers, industry experts, and customer champions who care deeply about making the rental journey fairer and more efficient. Every feature we build and service we offer is designed with people in mind, so agents can grow their businesses, landlords can feel secure, and tenants can settle into their new homes faster.

Today, we help thousands of agents and landlords across the UK create better rental experiences. And we’re just 
getting started.

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Goodlordians

Each one dedicated to powering better renting every day

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Customers

Letting agency brands who are leading the way across the UK

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Revenue

Generating more than £38 million in annual revenue together

Our people

Meet the executive team

William Reeve

William Reeve

CEO

William Reeve

CEO

William believes that great leadership is about empowering innovative companies to reach their full potential. Passionate about supporting disruptive tech and fintech businesses, he guides them through scaling, innovation, and strategic change.

As CEO of Goodlord, his focus is growth, market leadership, and ensuring a fantastic place to work. His leadership has shaped major UK success stories - steering Nutmeg towards a record JP Morgan acquisition, supporting graze.com’s 10x investor return, and helping build LOVEFiLM and Zoopla into household names.

Jonathan Curran

Jonathan Curran

CFO

Jonathan Curran

CFO

Jonathan thinks that finance functions best when it’s a true strategic partner, blending financial discipline with strong, collaborative relationships. His passion for building teams ensures the insight and control needed for high-growth environments.

As Chief Financial Officer, he leads Goodlord’s financial stewardship, guiding its strategic direction and sustainable growth. He brings a wealth of experience from his time shaping some of the world's most respected financial and technology firms, including CMC Markets, Nomura, Worldpay, and Goldman Sachs.

Donovan Frew

Donovan Frew

CTO

Donovan Frew

CTO

For Donovan, the power of technology is making complex processes feel simple and transparent. As a tech leader, he specialises in building and scaling the engineering teams and platforms that drive high-growth market-leaders.

As Goodlord’s Chief Technology Officer, he leads the company's technical vision, ensuring the platform is innovative, robust, and secure. His career includes senior roles at Booking.com, over five years as CTO at Secret Escapes, and is a Non-Executive Director at Rare Recruitment, supporting their mission to improve diversity.

Tom Goodman

Tom Goodman

Managing Director, B2B

Tom Goodman

Managing Director, B2B

Tom believes the best technology comes from listening to the people who use it every day. His journey from customer support to leading a major B2B platform gives him a unique, ground-up view of the lettings sector.

As Managing Director of the Goodlord Platform, Tom drives the solution’s strategy and growth. As a founding member of Goodlord’s Customer Success team, he helped build the customer-centric function, and later served as Managing Director for Vouch, the award-winning referencing company, before taking the helm of the Goodlord platform.

Nishma Parekh

Nishma Parekh

Director of Referencing

Nishma Parekh

Director of Referencing

Nishma’s passion is turning complex operations into seamless, world-class customer experiences. An expert at leading large teams through transformation, she drives efficiency and elevates service standards through new strategies and technology.

As the Director of Referencing at Goodlord, she oversees one of the company’s most critical operations, ensuring a smooth and reliable experience for agents and tenants alike. Her career has been defined by delivering transformative results in senior roles at Doctor Care Anywhere and LloydsPharmacy Clinical Homecare.

Oli Sherlock

Oli Sherlock

Managing Director, Insurance

Oli Sherlock

Managing Director, Insurance

Oli likes to make the complicated simple, using his deep industry expertise to create insurance solutions that genuinely work for letting agents, landlords, and tenants.

As Managing Director of Insurance at Goodlord, Oli has been the driving force behind the company’s insurance offering, building the division from the ground up over his long tenure. Having started his career in letting agencies with Belvoir and Sequence (William H Brown), he has spent over 15 years specialising in the lettings insurance market and brings a wealth of experience to Goodlord.

Emily Popple

Emily Popple

Director, Landlord Experience

Emily Popple

Director, Landlord Experience

Emily has built her career on a deep, empathetic understanding of the entire customer journey and a passion for the fast-paced world of PropTech, turning complex processes into simple, elegant customer experiences.

Her nine-year journey with Goodlord is a story of remarkable growth and impact; from intern to founding member of the Customer Success team that built the entire function from the ground up. Her hands-on approach was later central to the award-winning transformation of the Referencing product, dramatically enhancing speed and customer satisfaction.

Helen Aboagye

Helen Aboagye

Director of Marketing

Helen Aboagye

Director of Marketing

Helen believes that the best marketing connects a company's vision to its customers' needs. She has a passion for the fast-paced world of B2B technology and Fintech and loves the challenge of helping ambitious companies scale.

As a marketing leader at firms like Divido, Imagen, and Currencycloud, Helen has built teams and strategies from the ground up. Her hands-on approach has been central to leading major company rebrands, launching new products, and driving the remarkable growth that positioned them for successful funding rounds and acquisitions.

Jo Harman

Jo Harman

Director of People

Jo Harman

Director of People

Jo’s passion is creating exceptional workplace cultures where talented people can thrive. She partners with leadership teams in dynamic and creative industries to embed a people-first approach that drives engagement and performance. 

As Director of People at Goodlord, she is responsible for the company’s people strategy and shaping its culture. Her experience spans senior roles at Tonic Games Group (Epic Games) as VP of People, HR Director at Karmarama — where she built an award-winning culture — as well as FTI Consulting and Lehman Brothers.

Rik Smith

Rik Smith

Director of Tenancy Services

Rik Smith

Director of Tenancy Services

Rik is passionate about simplifying complex consumer markets and creating better experiences for all. He thrives on the challenge of turning frustrating processes, like switching energy suppliers or moving home, into simple, valuable interactions.

As Director of Consumer Partnerships at Goodlord, he is responsible for the strategy and delivery of all tenant-facing offers. His expertise was honed during his time at Uswitch.com, where he made navigating the energy market easier for millions, and at British Gas, where he improved online journeys for customers nationwide.

Kerry Aldridge

Kerry Aldridge

Director of Compliance

Kerry Aldridge

Director of Compliance

Kerry is driven by the challenge of building robust compliance frameworks that let businesses innovate safely and with integrity. She has a passion for PropTech, translating intricate legal requirements into clear guidance that protects companies and their customers.

As Director of Compliance at Goodlord, she leads on compliance and risk strategy. With over a decade at Barbon Insurance Group, rising from compliance assistant to Head of Compliance & Risk and the group's Data Protection Officer, Kerry brings a deep, hands-on understanding and expertise of the field.

About us

Our journey so far

Who we are

Our brand

At Goodlord, our brand is built on one simple belief: renting should be effortless. We exist to strip away the bottlenecks, clear the admin, and give agents, landlords, and tenants a smarter, simpler way forward.

Our Purpose is bold: reshaping the way the world rents.

01

Our Purpose is bold: reshaping the way the world rents.

Our Vision is focused: to make every UK tenancy better.

02

Our Vision is focused: to make every UK tenancy better.

Our Mission is clear: to be the gold standard platform for renting.

03

Our Mission is clear: to be the gold standard platform for renting.

Our brand reflects who we are — ambitious, collaborative, and driven to create progress without limits. These aren’t just words — they’re what drive us every day. Every feature we design, every service we deliver, and every partnership we build is rooted in making renting better for everyone.

Because when processes align and people feel supported, confidence grows. And with confidence comes clarity, trust, and opportunity.

This is Goodlord: a brand built for what’s next.

Grow without limits

From big challenges to bold opportunities, we’re here to change renting for good.

At Goodlord, we’re more than a company — we’re a certified Great Place to Work with a culture intentionally built on ambition, collaboration, and growth.

Our people are problem-solvers, innovators, and boundary-pushers. Together, we’re shaping the future of renting with an award-winning platform that makes life easier for agents, landlords, and tenants.

Here, you’ll be trusted to push Goodlord forward and supported at every step. You’ll learn fast, grow faster, and see the impact of your work every single day.

If you’re curious, resilient, and ready to make a difference in a place where careers thrive and people come first, you’ll feel right at home.

Join us, and build what’s next.

Work with us

Do you have what it takes to lead the way?